Measuring Patient Experiences: Distinguishing Between Patient-Reported Outcomes and Patient Preferences

April 18, 2019 – This webinar featured Pauline McNulty and Bennett Levitan of Johnson & Johnson. In this webinar you will learn about the differences between patient-reported outcomes and patient preferences. Patient-reported outcomes or PROs provide insights on how patients feel and function in their everyday lives. Patient preferences, on the other hand, reflect what patients choose when presented with different options (e.g., treatment attributes, desired outcomes).

Read a summary of this webinar here.