Generative AI is transforming how patients, caregivers, and advocates find information, evaluate sources, and take action. As AI-powered tools increasingly shape what people see and trust, organizations need to do more than keep up. They need practical ways to assess their visibility today and a clearer strategy for how success should be measured tomorrow.

Join us for a virtual briefing featuring Laura DeStefano, Director of Strategic Communications & Engagement at the National Academy of Medicine, and Thomas Sanchez, CEO of Social Driver, in a conversation moderated by Jenn Schleman, Senior Vice President, Communications & Governance at the National Health Council. Together, they will explore what Generative Engine Optimization (GEO) means for patient advocacy and public health, share free tools communicators can use themselves, and discuss how leading organizations are adapting their strategies in an AI-driven world. From hands-on ways to evaluate digital visibility to bigger-picture questions about trust, discoverability, and measuring impact, this session will offer both immediate takeaways and strategic perspective.

This event is produced by Social Driver in partnership with the National Health Council, the Society for Health Communication, and the Coalition for Trust in Health & Science.